A proven system for building awareness, trust, and authority for your brand to drive higher conversions for your products and services

When your budget for paid advertising is between nothing and zero, content marketing quickly becomes your be-all and end-all.

After all, there’s no disputing it works!

You’ve watched your peers, mentors, and brands you admire gather huge, highly engaged audiences simply by blogging or posting on their social platforms.

There’s just one small problem –– you have no idea how to do it effectively, let alone efficiently.

So you do what most online business owners do: You show up.

You post images, quote cards, questions, and case studies to your respective social media platforms.

Maybe you even start a YouTube channel, podcast, and or think about pitching guest posts to bigger online platforms.

Only, the hundreds of hours you invest in content creation barely produces a trickle of leads, let alone the firehose of inquiries you expected.

But never mind –– it’s still early days.

And if you keep showing up and keep posting, the algorithms will start working in your favor eventually, right?

Erm, not really.

Because, you see…

Showing up and posting content for the sake of posting isn’t a “strategy,” let alone one that will consistently and reliably drive results for your business. Moreover, it can actually be rather damaging.

Because when you post inspiring, motivational, and high-value educational content without strategically guiding your audience down a pathway towards an ultimate conversion, there’s only one person that wins.

It’s not you…

It’s not even your audience…

It’s your competition.

Here’s why:

When you post for the sake of posting –– without a clear plan to optimize conversions –– all you’re effectively doing is priming your audience for another, more strategic competitor, to cash in on sales that could’ve belonged to you.

The longer you wait before getting your content marketing in check, the faster your competitors are becoming the go-to authority in your niche.

And the harder it’ll be for you to catch up.

Like we’ve already said, the markets for practically every product and service are becoming more and more crowded by the day.

And as more people enter with bigger audiences and bigger ad spends, you simply can’t afford to keep doing what you’ve always done in the hope that you’ll somehow get different results.

But what if we told you there’s a simple shift that could make a massive difference in the number of inbound leads your business receives on a weekly basis?

Good news! There is!

And it starts with creating a content strategy.

The longer you wait before getting your content marketing in check, the faster your competitors are becoming the go-to authority in your niche.

Content strategy is all about planning, developing, and producing purposeful content that captivates your ideal clients and turns them into members of a loyal and committed audience.

An effective content strategy allows you to build meaningful relationships with your audience, positions you as the go-to authority in your niche, and helps transform cold leads into customers and clients who can’t wait to invest in your new products and services.

Who are we to be telling you all this?

I'm Dana Malstaff, a former journalist, content strategist, and the founder of Boss Mom, where we help mums who are raising profitable businesses and babies at the same time.

And I’m Troy Dean, co-founder, and CEO of WP Elevation and The Mavericks Club, and I help digital creatives build enjoyable, sustainable and profitable businesses.

You know, not so many years ago we were where you might be right now...

I’m living proof that you can drop out of Uni and use content to build a multi seven-figure online business.

That said, WP Elevation had next to no content strategy when I first got started.

In fact, my content strategy was pretty much “let’s throw as much spaghetti against the wall and see what sticks!”

And you know what? It’s fair to say we’ve been successful.

But I can’t help but wonder how much more successful we could be, and further along we could be right now, if I had only implemented Dana’s proven content strategy methodology sooner.

Like me, I’m guessing you know that content marketing works, but either you’re:

Good news!!

Your days of throwing alphabetti spaghetti at the wall are well and truly over.

What you’re about to learn is a proven system for building awareness, trust, and authority for your brand, to drive higher conversions for your paid products and services.

This proven methodology will save you from wasting precious time on creating rogue content that neither engages or converts, and ultimately leaves you frustrated, deflated, and still struggling to stand out in a sea of service providers who aren’t nearly as great at what you do.


The Content Strategy Blueprint is an online course for people like you, who want to learn how to use content marketing to build awareness, trust, and authority for your business, and drive higher conversions for your products and services.

Going step-by-step, we’ll walk you through everything you need to know to build a highly intentional content strategy.

You’ll receive comprehensive video training as well as all the take-and-tweak templates you need to map out your content strategy quick smart.

Along the way, we’ll teach you how to plan your content with purpose and ensure every piece you produce acts in support of your business goals.

There’ll be no more rogue posts, posting random images or copy cat quotes…

And no more struggling to figure out what to post and when…

Good news!!

We’ll give you everything you need to create a robust content strategy that keeps you top of mind, and gives you a competitive advantage over your competitors.

Sell one content strategy package to a client, and you’ll 5x your investment in The Content Strategy Blueprint.

"I've already implemented most of this on my own site and just landed a $7K project plus $700/mo retainer to implement it for a client."

jennifer franklin
Jennifer Franklin

"Dana is the REAL DEAL! I have an MBA and I still learn from Dana all the time. She is super smart - inside and out and I'm so glad I found her!"

Monica Pruett

Here’s what you’ll learn inside the Content Strategy Blueprint...

Module 1

Mapping Your Four Goal Types

Creating content for content’s sake or wishing and hoping that someday your posts will suddenly go viral doesn’t make for a viable nor sustainable content strategy.

In module one, you’ll learn what a content strategy is, discover the four strategic goals you should have clear in your mind every time you sit down to create a new post and set personal goals for your content strategy.

Module 2

Building an Awareness Campaign

It’s easy to fall into the trap of creating inspirational, educational, and motivational content, though posts like these rarely lead to a steady and reliable stream of sign-ups and sales.

In module two, we reveal the biggest mistake we want you to avoid – failing to start honest conversations with your audience about problems and challenges they face – and share two classic strategies you can use to cultivate awareness in the minds of your readers.

Module 3

Building an Authority Campaign

Authority isn’t just about being right all the time or being the person who has all the answers. It’s about positioning yourself as a credible, trusted expert, and becoming well-known for sharing your unique perspectives and intellectual property.

In module three, you’ll figure out what you wish to be known for, learn our three-step approach to building authority, be inspired to create your own authority platform, and much more.

Module 4

Building an Engagement Campaign

Engagement is about more than likes and comments –– it’s about capturing your audiences’ hearts and minds. But you can’t do that if your posts go unread, or worse, get buried by the algorithms.

In this module, you’ll learn what kind of content to post and when, to prime the social algorithms in your favor, plus three fail-safe strategies for creating a culture of two-way engagement.

Module 5

Building a Conversion Campaign

Driving higher conversions for your paid products and services begins with encouraging your followers to make a minimal viable commitment –– opting into your email list.

Listbuilding may not sound like fun and figuring out the perfect lead magnet isn’t always straightforward, and once you have one, you may feel like you’re making the same ask time and time again.

That’s why in module five, we’ll share our best tips and tricks, not only for selecting the perfect lead magnet but for promoting it continuously once it’s created.

We have some pretty awesome bonuses for you as well!

Bonus 1

Online Community Group

Aside from the five carefully curated modules that will show you how to build awareness, trust, and authority for your brand, one of the most valuable aspects of this course is the chance to become a member of our Content Strategy Blueprint online community.

This is where you’ll get access to your coaches for advice and feedback, connect with the other students, find a buddy, and share your content plans and posts to be constructively critiqued by others.

Bonus 2

Lifetime Access

Whether you revisit your content strategy every month or take the knowledge you gain in this course to start creating content strategies for your clients, we already know you’ll want to refer back to the step-by-step videos again and again.

That’s why when you join The Content Strategy Blueprint you’ll receive lifetime access to the course, including any future updates.

Bonus 3

The Boss Mom Social Planning System

If you geek out over organization, then you’re in for a real treat! Because when you enroll in The Content Strategy Blueprint, you’ll get access to The Boss Social Planning System.

This includes Dana’s famous Trello board which, from personal experience, we know makes planning content for social a total breeze!

Not used Trello before? No worries! It only takes a few seconds to register for a free account. Once you have The Boss Mom Social Planning System board open on your screen, Dana will walk you step-by-step through how to use it to your best advantage.

With this powerful planning tool in your back pocket, they’ll be no more random quotes or captions that add little value to your audience. Just intentional, highly strategic posts that help build awareness, trust, and authority, and drive higher conversions for your paid products and services.

Bonus 4

Bonus Lesson: Learn How to Sell Content Strategy Services to Your Clients

Probably one of the biggest benefits of joining The Content Strategy Blueprint is that you can take everything you learn in this course and use it to create a brand new stream of revenue for your business.

In this bonus lesson we’ll teach you how to content strategy to your clients.

By implementing what you learn in this lesson, we predict you’ll recoup your investment in The Content Strategy Blueprint with ease.

Bonus 5

NEW! The Boss Mom Viral Contests & Giveaway Training

If there’s one thing that keeps any content strategist up at night, it’s this –– Traffic.

Specifically, how to drive more traffic and engagement for your content, so all your hard work doesn’t go to waste.

We know that your life would be far simpler if you had a tried-and-tested strategy for attracting an avalanche of new subscribers tucked in your back pocket.

That’s we’ve just added a brand new bonus –– The Boss Mom Viral Contests & Giveaway Training.

In this bonus training, Dana Malstaff details how to use to create a surge of highly targeted traffic for nominated pages of your website with viral contests and giveaways.

This tactic is perfect if you –– or your clients –– are about to:

… launch a podcast.
… publish a new book.
… launch a new product or service.
… unveil a brand new website.

I was not ready to even throw down any money when I first visited WP Elevation. But 2 minutes into Troy’s video introduction, I knew this would be an investment yielding higher returns in my business – for which it has within 30 days of joining.

Jonathan Holborn

"Dana is a powerhouse online digital marketing social media community queen! She has so much knowledge to share and I love the 40+k community she has created to empower and support fellow mama bosses. If you are curious to build your own business while raising your kids and not suffering from a friendly-adverse 9to5 job, Dana's got you covered!"

Krista Mollion

The Content Strategy Blueprint is for you if…

Dana Malstaff is absolutely inspiring and amazing at what she does. She has a wealth of knowledge and expertise in growing a business in the online space. If you are starting a business you NEED Dana!!!

Brittany Dixon

It was fantastic. I have a business degree but the training here is much more practical - especially for someone in a freelance role. It was fast paced (which I loved) and Troy and the team are a pleasure to listen to!

Sam Crothers

Dana is a powerhouse community and business builder. She both inspires AND gives actionable strategies. Take it and put it to practice straight away!

Valerie Friedlander

The training is not just good; it's top-class. I've seen many other courses that were filled with fluff. What Troy and the team do is filled with useful information.

Irina McCann

Here’s everything you’ll receive when you enroll in the Content Strategy Blueprint:

The complete Content Strategy Blueprint curriculum including five modules of carefully curated content.

The Content Strategy Blueprint Workbook containing all the worksheets and exercises you need to convert what you learn into an intentional content marketing plan for your business.

Our coveted certificate and a digital badge to mark your graduation.

Plus these awesome bonuses…

Join The Content Strategy Blueprint Today!

We created The Content Strategy Blueprint to give you access to the insider knowledge and support you need to profit from content marketing.

After working through our complete The Content Strategy Blueprint system, you’ll no longer sit down at your computer and post about whatever random thought that happens to have inspired you that day.

You’ll no longer feel like you have to be showing up on every platform or be part of every conversation to stand out and get noticed by your ideal customer and clients.

And you’ll no longer feel frustrated as you standby and watch your competitors capitalize on your hardwork by turning your leads into their buyers.

The standard investment for The Content Strategy Blueprint is $997, or three payments of $397.

But right now, for a limited time only, you can secure lifetime access to The Content Strategy Blueprint at the pre-launch rate of just US$497, or by making the first of three easy payments of US$197 today.

Secure your place in the course at 50% off when you enroll today!

"Dana's resources and training has been super helpful in starting my business 2 years ago and currently in growing my business! I am seeing amazing results every day. Thank you so much, Dana!"

Oksana Pasishnychenko

"Dana's content strategy has helped me understand how to position myself in my space to connect with my ideal client and convert them into loyal customers. Her support and guidance have been the best investment in my business and her ability to make content actionable is her superpower."

Marylin De La Hoz

We’re handing you our step-by-step evergreen strategy for creating and running highly effective top-of-funnel, lead gen ad campaigns.

The content we teach in The Content Strategy Blueprint isn’t just random advice with a few strategies and how-tos thrown in for good measure.

It’s based on our real-world experience of using these exact strategies to build highly engaged, loyal audiences who are ready to invest every time we put new offers out into the world.

We know that if you apply your learning, show up for the coaching sessions and embrace the support offered in the online community, you will be successful.

That said, if you decide within 30 days of enrolling that you are unsatisfied with The Content Strategy Blueprint for whatever reason, we’ll refund your full investment.

Simply email us your workbook to show your commitment to the course and you’ll receive a full refund.

Why do we ask that you submit your workbook?

Because we created The Content Strategy Blueprint to stretch your vision about what’s possible, both for you and your business.

As your mentors, we’re here to hold you accountable to your goals – not to allow you to throw in the towel the moment you come up against something you can’t figure out or when imposter syndrome kicks in.

We’re bringing everything we’ve got to this program: our insider knowledge, our time and our attention.

If you give it everything you’ve got for the next 30 days and still feel like The Content Strategy Blueprint isn’t worth it, no worries.

We have no problem allowing you to walk away from the course as long as you’ve given it your best shot.

Get set to beat the social algorithms and restack the engagement odds in your favor.

Secure your place in the course at 50% off when you join today!

Got a question? Your answer may well be in the FAQ below...

Perfect! That means you’re perfectly placed to start conversations that will magnetize your most ideal customers and clients to you, right from the word go!

Great question! The Content Strategy Blueprint is a complete system for building a content strategy that builds awareness, trust, and authority for your brand.

We’ll help you understand what kind of content you should be posting and when, so you can cultivate powerful relationships with your audience, that ultimately lead to better conversions.

What we won’t be teaching you how to write great copy, capture captivating images, or shoot engaging video etc.

The done-for-you planning resources we’ll be sharing with you are powered by Trello, which we’ve found to be the best, and most visual tool for content planning.

To get the full value from our bonus planning templates you’ll need to sign up for a free Trello account.

Don’t worry! Dana will walk you through how to use it for content planning purposes as well!

The Content Strategy Blueprint is comprised of five video-based modules, housed in a secure online classroom. Beneath each video, you’ll find a downloadable text transcription, so you can watch, read, or listen to the course content whenever and from wherever you like.

We find that students get the best results when they set aside 3-4 hours a week to focus on implementing what they learn. How you carve out that time is really up to you and how you learn best, but know that it’s entirely possible to get tremendous results from The Content Strategy Blueprint, even in just 30 minutes a day!

When it comes down to it, the question of whether The Content Strategy Blueprint is worth the investment is really up to you.

Of course, you can find heaps of advice online for free, but in reality, you’re probably already wasting hours searching for answers to simple questions, only to wind up feeling none the wiser.

Alternatively, you can make a one-time investment in The Content Strategy Blueprint and receive lifetime access to a course that not only gives you a new skill to turn into a new revenue stream, but promises to make content marketing easier and more profitable than ever before.

The bottom line?

When you join us, you’re investing in more than just an online program – you’re investing in yourself and your future.

The simple answer? You don’t. And we don’t either.

The truth is, we have no idea what you do when we’re out of the room, or how good you are at following instructions and executing new ideas.

All we can do is point you to our testimonials page so you can see what happens when others commit, follow our processes, and take action.

When you see something that you know you need, it’s easy to think to yourself “I’ll put this off until a “better” time. The only trouble is, no such time exists, and before you know it, you’ve wasted weeks of income generating time, and you’re still frustrated and dissatisfied.

Part of our roles as mentors and educators is to hold you to the same high standards that we hold for myself and encourage you to take decisive actions.

That’s why we’re only offering The Content Strategy Blueprint for a short period — to help you quickly decide whether it’s the right option for you, so you don’t waste time procrastinating or avoid making a decision.

And don’t forget, when you enroll you have lifetime access to the course, including all future updates, so you can easily invest now and pick it up when you have time knowing the content will always be relevant and up to date.

The standard price for The Content Strategy Blueprint is $997, but right now, you have an opportunity to secure your spot in the course for just $497.

The prelaunch timer is counting down, and once it hits zero, doors to The Content Strategy Blueprint will close so we can give our founding students all the love and attention they deserve.

When the doors open again, The Content Strategy Blueprint will revert to its standard price of $997.

Payment can be made with PayPal or any major credit card.
Yes, absolutely. It’s slightly more expensive in total than paying in full upfront, to account for extra admin time and costs.

As soon as you’ve enrolled, you’ll receive an email from us with all the information you need to access the online classroom where the welcome video will be waiting for you.

This email will also provide details of how to join the group. We’re biased, clearly, but we think we’re pretty awesome at creating community, and know our respective groups to be some of the friendliest, most engaged, and supportive groups online!

And with students all over the world, we predict there’ll rarely be a time when someone isn’t online to answer your questions or help celebrate your wins.

Nope, not if you don’t want to — but students typically get lots of extra value from joining groups like these, such as the opportunity to network, ask questions, and even build referral partnerships and business alliances with one another.

If you choose not to join, you’ll almost certainly miss out!

We’re pretty sure that once you step inside The Content Strategy Blueprint and get a taste of what it feels like to be a part of such an awesome global community, you won’t want to leave.

That said, if after 30 days of working through the program you’re dissatisfied for any reason, we’ll gladly refund your full investment. Simply email us with your completed worksheets to show your commitment to the course, and we’ll get it sorted.

The longer you wait to start strategically planning your content, the faster your competitors are consuming your market share.

Let’s change that, starting now.

Secure your place in the course at 50% off when you enroll today!